We've taken the neutralness of the web platform in the form of search platforms for granted.

We assumed platforms don't have (too much) algorithmic interface.

Where do we distribute today when everything is dis-intermediated?

Boris's avatar
Boris
@bmann.ca
Search / SEO is dead. AI dis-intermediates platforms. 

Connecting into ATProto gives you distribution & discovery with 38M accounts and growing. 

Instead of just share-to links, you & your users directly benefit from distribution and traffic. 

More content available, more time on site.
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Distribution Rules Everything Around Me

D.R.E.A.M.

If you're building a new app or want adoption for an existing one, where do you go where users will see it?